Frequently asked questions

In dark mode, Apple Mail, Gmail and Outlook adjust the colors of an email themselves: a white background turns dark and dark text turns light. That goes for the whole email, your widget or email signature included. Each program does it in its own way.

That's why Fiig always gives a widget its own background with a text color that goes with it. Whatever a mail program does with it, the text stays readable. Forcing a widget to stay light isn't possible: the reader's mail program decides. In the builder, "Dark email" shows how your widget looks on a dark background.

Classic Outlook for Windows only shows the first frame of an animated GIF. That's why Fiig always makes the first frame a complete countdown with the time at the moment of opening. Your readers see the right time left; the clock just doesn't tick. Other mail programs, including the new Outlook and Outlook for Mac, do show it moving.

Some mail programs, such as Outlook and mail on many company networks, only load images once the reader allows it. Until then, the alt text you fill in in the builder shows; so always fill it in, for example "3 days until the sale ends".

The buttons of a poll and the choices of a rating are plain text. They always show, also with images turned off.

Fiig counts how often your widget's image is loaded. That's a good indication, not an exact count. For the reader's privacy, Apple Mail often fetches images when the email is delivered, even if it's never opened. On top of that, an email someone opens more than once or forwards counts more often, and readers who don't load images don't count.

Builder previews and test emails never count.

Virus scanners and companies' security services often open every link in an email to check it. If every click counted, those scanners would vote too. That's why Fiig only counts a vote once the vote page is in a browser window someone is actually looking at.

Each browser can vote once and change that choice later. Test links from the builder and test emails never count.

The thumbs and smileys of a rating are emoji: text, not images. That's why they work with images turned off. Every system (Apple, Google, Microsoft) draws emoji in its own style, so they look slightly different for your readers than for you. Stars and numbers do look the same everywhere.

The countdown is an animated GIF of 60 seconds, made at the moment the email is opened. Mail programs don't fetch an image again while the email is open. Open the email again later and you'll see the current time.

During the beta, Fiig is free, including the API and the WordPress plugin.

Subscriptions will come later, including a free one. It has all widgets, the API and the WordPress plugin, with a maximum number of opens per month and a limit on API requests. Paid subscriptions have higher limits. Before that starts, you'll hear from us.

Nothing personal. Fiig only counts how often a widget is opened per day and, for polls and ratings, how many votes each choice gets per day. No email addresses, no IP addresses, and not who voted. A cookie in the reader's browser only remembers their choice, so a vote doesn't count twice.

Read the privacy statement

With every mail program that shows images: Apple Mail, Gmail, Outlook and others. You paste the embed code into any newsletter service that lets you add HTML, such as Laposta and Mailchimp, and into your email signature. For WordPress there's a plugin.

See the integrations